007 / Signal
Campaign
2024
Concept project
Context
A speculative cultural campaign exploring the energy of music and public space.
Challenge & decision
Oversized condensed lettering and a saturated red field give the composition a direct, physical presence.
Role & scope
Visual designer / Concept study
Campaign concept, typography, poster design.
Outcome
A visual direction presented as a concept study. The supplied artwork is a sample, not a commissioned client case study.